Adventures in Hybrid Implementation-Effectiveness trials: Integrating smoking cessation treatment into healthcare settings

Sandra Japuntich, PhD
University of Minnesota Medical School

ABSTRACT:
Hybrid implementation-effectiveness trials hold tremendous promise to speed implementation by collecting data necessary for implementation whilst conducting effectiveness data.  This presentation will review hybrid clinical trial design and present outcomes from two hybrid implementation-effectiveness trials of smoking cessation treatments.  Insights and experiences will be shared about the importance of collecting implementation data for treatments that are effective to aid in implementation as well as when treatments are not effective to help explain unexpected results.